Benchmarking

Benchmarking

Most companies have web presence - from corporate site, to client facing, investors, vendors, employees and top management. However, the big issue is the uncertainty attached to the quality of these sites, even if they are truly innovative.

To ensure that organizations work towards a clear road map and to provide measurable parameters of the quality of web sites, Content consulting provides Benchmarking services to its clients. These are as follows:

1. Site audit:
Comprehensive site audit on the following parameters:
* Legal and copyright protection
* Design standards
* Content quality and styling
* Technology usage
* Coding quality
* User visit analysis
2. Road map development:
A milestone based plan for content management, multi-site development, aligning site focus with business and growth.
3. Competitive benchmark:
Client's competition site comparison, monitoring of competition sites, analysis and reporting.
4. Content benchmark:
It brings business focus to content, analysis of depth and nature of content, styling, grammar, etc.